I suggested that he change nothing and that I was confident that what I had would work. To cut a long story short the ad was left as is and he gave me a $600 discount on the original price.

The best part was that he booked for a cut and colour the next day. I guess the ad worked before it even went to print.

Jennifer Coleman of Snipz Hair Salon in Edge Hill.

I couldn’t even have started this without your “Salon & Spa Yellow Pages Salon Secrets”.

I did exactly what you advised… built the whole ad by implementing your page by page instructions. Not that this was easy… but it was a whole lot better than anything I have ever come up with on my own.

Of especial help was your availability to critique the ad… I don’t know how you come up with these amazing ideas… every time I changed the ad using your suggestions it became tighter… more powerful and I could see how the whole ad jumped out to grab the reader with a power packed grab of benefits.
I’m thrilled with it!

Lesley Morgan-Wesson, Lady at Bay, Neutral Bay, New South Wales